Color in the Kitchen

The problem: Lack of color and fashion in the kitchen. While apparel is a fashion business that would change at least 4 times a year, kitchen lacked the color and the associated changes from one year to the next. Often a tool would be in someone’s assortment for several years, only being replaced when sales started to slow down. This made your assortments uninteresting and boring. 

The Process: First we identified the products within the assortment on which we wanted to expand the color range. Often these styles were best sellers within a category and were broad enough SKUs that they could support multiple colors.  

The Solution: Once the assortment was finalized, we established a color palette that we would switch out quarterly. This color palette was ours exclusively. This not only created excitement in our stores and catalog, but lengthened the sales curve on a particular SKU, taking it from a annual sales volume of 5,000 units to an annual volume of 50,000 units.